VW Bluemotion Polo “Bags” (01:00) #
An empty plastic bag is floating above a
deserted street. It is subsequently joined
by a second bag and, as the spot progresses,
an entire army of the things. The
colourful company sets off on a journey,
flying from town to town above rooftops
and country roads. More and more bags
join the host until, finally, they are all
flying in formation, with just one bag
remaining. This bag comes to rest above
the roof of the new Volkswagen. If this
new commercial is to be believed, the
energy saving to be derived from using
the new VW Bluemotion Polo is equivalent
to the recycling of 25,000 plastic
bags. “A simple way to act now,” promises
the VW tagline.