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VW Volkswagen Polo
DDB, Amsterdam
[1.91.056]
More Info
VW Polo “Filling Station” & “Winter” [00:30]# Two short, amusingly exaggerated vignets depicting some of the drawbacks the owners of cars other than the VW Polo have to face up to. In the first one a man fills up his tank, except that it takes hours and we hear masses of gasoline pouring into the car. With the VW Polo, apparently, a shortsquirt is all it takes. In the second spot it is winter. A suburban house complete with housewife in bathrobe waving goodbye to her husband, who is about to start the car. Which is obviously easier said than done. The snow keeps piling up and the car is still there. So is the waving housewife. Starting a VW Polo on the coldest of winter days on the other hand is apparently done in a matter of seconds.
- Client VW Volkswagen Polo
- Ad Agency DDB, Amsterdam
- Art Director Lode Schaeffer
- Copywriter Erik Wünsch
- Production Company LOCOMOTION FILM PRODUCTION (Denmark), Copenhagen
- Director Stein Leikanger
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