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Wacoal Sports
X-Line Co., Taipei
[6.17.146]
More Info
Wacoal Sports “Wow Girls’ Lab”
A demonstration – most of it performed by a man – of the directional forces at work when women’s breasts move while exercising. Depending on cup size, smaller or larger animals are used to symbolize the weight factor, and different types of sport show how movement can vary. A commercial for sport bras from Wacoal, which are designed to provide five-directional support and protection.
- Client Wacoal Sports
- Ad Agency X-Line Co., Taipei
- Creative Director Mark Chang, Jerry Liu, Chen Yi-Ling
- Art Director Allison Tsai
- Copywriter Tomas Wang
- Production Company Zen Production Company
- Director Shen Yi-Chuan
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