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adam&eveDDB, London

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Waitrose, John Lewis “Excitable Edgar”#
A small dragon keeps spoiling festivities for a village – burning down the tree, melting a snowman – until a girl harnesses his fiery talent by getting him to light the Christmas pudding. Somehow the newest offering by John Lewis failed to garner quite as much enthusiasm as previous Christmas efforts from the retailer and it also received some claims of plagiarism.

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Waitrose, John Lewis “Excitable Edgar”# A small dragon keeps spoiling festivities for a village – burning down the tree, melting a snowman – until a girl harnesses his fiery talent by getting him to light the Christmas pudding. Somehow the newest offering by John Lewis failed to garner quite as much enthusiasm as previous Christmas efforts from the retailer and it also received some claims of plagiarism.

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