Warburtons: “We Care” [01:00]# In this spot, UK bakery Warburtons shows viewers how they handle the daily business of keeping customers supplied with their bread: heroically presented scenes – the bread being baked in the factory, then being loading onto the trucks, followed by shots of the trucks setting off in convoy – play to the accompaniment of dramatic music, evoking the style adopted by many British WW2 movies. Super: “We care because our name’s on it.”