Wasa
McCann Erickson, Oslo
[4.94.094]
More Info
“Train” + “Ideal Homemade” [00:40]# Two more spots for various types of Wasa crispbread. “Train” is the story of a teenager love budding during a short train ride, yet cut short when, after the girl has stepped off the train, the boy hands a slice of cripsbread to her through the train window. She considers the unusual gift and starts eating it greedily, unaware that he had only used it as something to write his phone number on. The second, quite outrageous, spot is done in the style of a famous testimonial campaign for, of all things, sanitary napkins and only after a while, at the latest when the talking head of a male starts testifiyning, does one realize that something´s slightly wrong.
- Client Wasa
- Ad Agency McCann Erickson, Oslo
- Art Director Einar Fjosne
- Copywriter Kjetil Try
- Production Company JBR Film, Oslo
- Director Erik Gustavsson