Interactive website setting Weber BBQ models and useful BBQing tips within the context of exciting barbecue journeys and experiences.

Wesley Ter Haar: “Everyone loves to barbecue. In recognition of this joyful fact, Uncle Grey created BBQ Cultures, an integrated campaign that celebrates the moments, dishes and traditions that make up the world of barbecuing. The campaign takes you on a delicious visual journey that passes through five distinct barbecue cultures across Europe. My culinary skills improved significantly after exploring this production.”