Weekday x RFSU
Weekday, Stockholm
[6.14.124]
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Weekday x RFSU: “Be Careful, Not Careless”# “Be careful, not careless” is the watchword of this commercial for Sweden’s RFSU, an organization specializing in sex education. Sexual desire is, after all, most often aroused tumultuously and unexpectedly – triggering a spontaneous quickie at home or in the loo at the disco.
- Client Weekday x RFSU
- Ad Agency Weekday, Stockholm
- Creative Director Hanna Belander
- Art Director Jacob Huurinainen
- Copywriter Hanna Belander
- Production Company Standard, Stockholm
- Director Christian Larson