Weetabix
Saatchi & Saatchi, Paris
[1.90.092]
More Info
Weetabix “La Rivière” [00:30]# A family is having breakfast beside a river. The three boys, eager to splash around in the water, quickly finish off their Weetabix and show their empty plates to their mother, who then allows them to leave the breakfast table. All the while the father has been rhapsodizing about what could have become of him, had his parents only fed him Weetabix.” I would have been the best in my class, I would have been given the Nobel Prize.” His flights of fancy are somewhat dampened, however, when one of his sons jumps into the water and drenches him from head to toe. This inspires his young daughter to choose her future career. “I’m going to be a champion diver,” she confides to her father.
- Client Weetabix
- Ad Agency Saatchi & Saatchi, Paris
- Art Director Jean-Michel Alirol
- Copywriter Dominique Marchand
- Production Company Byzance Productions, saint denis la plaine cedex
- Director Jacques Monnet