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Weight Watchers

Wieden + Kennedy, Portland

[3.15.171]

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Weight Watchers – Help With The Hard Part: “If You’re Happy” # A spot playing to the tune of children’s song “If you’re happy and you know it” has Weight Watchers targeting the ubiquity of our snacking culture. In a second, a woman muses on her relationship to her butt, while the third is a more general critique of western eating habits.

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Weight Watchers – Help With The Hard Part: “If You're Happy” # A spot playing to the tune of children’s song “If you’re happy and you know it” has Weight Watchers targeting the ubiquity of our snacking culture. In a second, a woman muses on her relationship to her butt, while the third is a more general critique of western eating habits.

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