Weight Watchers
Saatchi & Saatchi, London
[3.16.130]
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Weight Watchers “The Race Of Two Minds”#
A woman goes off on a run, the first time with
positive thoughts in her ear, the second with
negative content. The difference in terms of her
performance is quite impressive. Encouraging
words and a positive mindset cut her time by
21 per cent. A Weight Watchers commercial.
- Client Weight Watchers
- Ad Agency Saatchi & Saatchi, London
- Creative Director Lucy Titterington, Ricardo Figueira
- Art Director Linda Weitgasser, Alexandra Sattlecker
- Copywriter Linda Weitgasser, Alexandra Sattlecker
- Production Company Rattling Stick, London
- Director Ed Morris
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