Welcome to Dreamland
Publicis, London
[03.24.148]
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Launching this November, ‘Welcome to Dreamland’ is the first campaign by Publicis London for luxury heated throw market leader Dreamland. Using the heated throws’ luxurious texture (and a little camera trickery) the assets position Dreamland as the ultimate destination for winter warmth. Inviting Brits to ‘Escape to their sofas’ across TV, social and TfL.
https://www.adsoftheworld.com/campaigns/welcome-to-dreamland
- Client Dreamland
- Ad Agency Publicis, London
- Creative Director Valentina Amenta
- Art Director Catarina Araujo
- Copywriter Jess Purchon
- Photographer Dominic O Riordan
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