Wendy’s
McCann, New York
[6.06.023]
More Info
Wendy’s “Proposal” (00:30) #
If the clichés about men slumped in front
of the TV watching sport are to be believed,
then there is nothing more aggravating
a woman can do than disturb HIM
while he is doing so. Yet this brave wife
dares to knee down next to her husband
and to stare at him expectantly with a gift
held behind her back. When he looks at
her inquisitively, she plucks up the courage
to hand him the new Wendy’s “Steakhouse
Double Melt.” Almost moved to
tears, they embrace as he takes the first
bite out of his burger.
- Client Wendy's
- Ad Agency McCann, New York
- Art Director Kristal Kinder
- Copywriter Cindy Cesares
- Production Company Oil Factory, Los Angeles
- Director Steve Tsuchida