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In an unprecedented action, a group of amateur investors on Reddit launched an operation to push the GameStop shares, that included a digital ad in NY Time Square. The copy “GME GO BRRR” refers to a popular internet meme that uses “Brrr” to describe the sound of a money printing machine. GME is the stock’s ticker symbol on the NY Stock Exchange. Result: The share price rose from around US $ 40 to over $ 400.
Ignacio Zuccherini: “Redditors double down and buy space in Times Square to continue trolling hedge funds. The most avant-garde hackers on the internet crowdfund the use the oldest medium to advertise themselves”.
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