West Japan Expressway: “Go there” [01:00]# An attractively made spot highlighting the relevance of good road links. At first, one hears a voice while, on the white screen, Japanese characters appear. The number of blocks of characters progressively increases, symbolizing cars on the expressway, which come together to form a flow of traffic and glide across the surface. Gradually, one realizes that the accompanying voices are verbalizing the thoughts of the motorists on the expressway. Super: “Nexco. West Express Highway.”