Under the pretense of having them try out a new toy with their kids, parents are lured into a waiting room. What they do not know is that they are being filmed as they play and interact with their offspring. We are witness to their often tearful reactions as they later watch the footage showing the “test” results.

Karpat Polat: “An emotional campaign reminding us that the greatest gift parents can give to their children is that of sharing moments, of being together.”