When Our Athletes Are In The Making
Ogilvy Melbourne
[03.24.257]
More Info
ONLINE ONLY
When young athletes’ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.
Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen in Australia, it’s Lucky you’re with AAMI.
This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, Cinema, Social, Radio Spotify, and OOH.
- Client AAMI
- Ad Agency Ogilvy Melbourne
- Photographer Chris Tovo
- Production Company Scoundrel
- Director Tim Bullock
- Production Hogarth
- VFX Blockhead VFX
- Media OMD
- Retoucher Aaron Foster @ Studio ADFX
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