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Wilkinson

JWT (J. Walter Thompson), Paris

[6.07.021]

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Wilkinson Sword “Fight for kisses” (00:45) #
This computer-animated spot for the new
shaver from Wilkinson takes a peep behind
the oedipal scenes. We are witness
to a battle between a baby and its father,
each vying for the mother’s affections. At
first, we see only the sad husband, who
has since been denied any signs of affection
from his wife. All kissing, cuddling
and love are lavished on the baby. Yet the
man comes up with a solution in the
shape of the new Quattro Titanium from
Wilkinson, which makes his skin as soft as
that of a baby. Incensed, the baby is quick
to size up the new situation and begins to
rehearse its new moves in the battle for
mother. Super: “Fight for kisses.”

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Wilkinson Sword “Fight for kisses” (00:45) # This computer-animated spot for the new shaver from Wilkinson takes a peep behind the oedipal scenes. We are witness to a battle between a baby and its father, each vying for the mother’s affections. At first, we see only the sad husband, who has since been denied any signs of affection from his wife. All kissing, cuddling and love are lavished on the baby. Yet the man comes up with a solution in the shape of the new Quattro Titanium from Wilkinson, which makes his skin as soft as that of a baby. Incensed, the baby is quick to size up the new situation and begins to rehearse its new moves in the battle for mother. Super: “Fight for kisses.”

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