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Womankind

RKCR/Y&R, London

[2.02.140]

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Womankind : “Street” [01:00]# A man walks down the street, seemingly just as anyone would. His inner voice counts women as he passes them – 1,2,3. Wham! Every 4th woman he sees he punches, or kicks, or screams profanities at. That is because every 4th woman in the UK is a victim of violence. As he approaches his home, he counts the women – 1,2,3 – and unlocks his house door. The 4th woman is behind it. A spot that reminds one of White Ribbon Day, which takes place every 25th of November and is supposed to remind people of violence against women worldwide.

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Womankind : "Street" [01:00]# A man walks down the street, seemingly just as anyone would. His inner voice counts women as he passes them - 1,2,3. Wham! Every 4th woman he sees he punches, or kicks, or screams profanities at. That is because every 4th woman in the UK is a victim of violence. As he approaches his home, he counts the women - 1,2,3 - and unlocks his house door. The 4th woman is behind it. A spot that reminds one of White Ribbon Day, which takes place every 25th of November and is supposed to remind people of violence against women worldwide.

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