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Woolmark

20something, London

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THE WOOLMARK COMPANY
Wear Wool, not Fossil Fuel # To demonstrate the worrying fact that “every
25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing”, this visually striking spot shows a group of individuals emerging from a pool of oil. They then shed their dark oil covered shell in favor of environmentally friendly wool garments.

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THE WOOLMARK COMPANY Wear Wool, not Fossil Fuel # To demonstrate the worrying fact that “every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing”, this visually striking spot shows a group of individuals emerging from a pool of oil. They then shed their dark oil covered shell in favor of environmentally friendly wool garments.

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