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Woolworth

HHCL / Red Cell, London

[4.96.127]

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“Storytime” + “Confident Kids” [00:20]#
Two commercials to advertise Woolworth’s toy price promise. If parents can find toys sold at Woolworth’s somewhere else at a lower price, Woolworth will give them a refund. When an old storyteller relates these news to a bunch of little kids gathered at his feet, they react with disbelief, even though the old man claims that this is no fairy story. The second spot shows a series of very confident kids shopping for various toys at Woolworth and fully aware of the store’s price promise.

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"Storytime" + "Confident Kids" [00:20]# Two commercials to advertise Woolworth's toy price promise. If parents can find toys sold at Woolworth's somewhere else at a lower price, Woolworth will give them a refund. When an old storyteller relates these news to a bunch of little kids gathered at his feet, they react with disbelief, even though the old man claims that this is no fairy story. The second spot shows a series of very confident kids shopping for various toys at Woolworth and fully aware of the store's price promise.

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