Woolworth
HHCL / Red Cell, London
[4.96.127]
More Info
“Storytime” + “Confident Kids” [00:20]#
Two commercials to advertise Woolworth’s toy price promise. If parents can find toys sold at Woolworth’s somewhere else at a lower price, Woolworth will give them a refund. When an old storyteller relates these news to a bunch of little kids gathered at his feet, they react with disbelief, even though the old man claims that this is no fairy story. The second spot shows a series of very confident kids shopping for various toys at Woolworth and fully aware of the store’s price promise.
- Client Woolworth
- Ad Agency HHCL / Red Cell, London
- Art Director Chips Hardy
- Copywriter Lee Goulding
- Production Company Tony Kaye & Partners, London
- Director Rupert Sanders