L’Humanité is a historic French daily newspaper, founded by Jean Jaurès in 1904.
With a combative and committed editorial line, It’s an active leftist media, open to all currents of opinion advocating human rights, social, democratic and environmental progress.

More than ever, humanity must remain a beacon of hope, building, fighting, today and in the years to come. As a reminder of L’Humanité’s commitment over the past 120 years, the campaign take us into an allegorical future, through 4 hyper-realistic illustrations, representing the great universal battles that threaten the world and in which L’Humanité/the newspaper (but also humanity’s namesake) will never cease to be involved.
We’ve created stagings of the future, drawn by an illustrator : a social demonstration on the planet Mars, a ravaged battlefield in space, or the assembly of a “COP 126” worthy of a Kubrick film. L’Humanité’s message transcends time: wherever humanity is threatened, we will go.