Recruitment done right! When looking for the ideal candidate for a position at your company, the road to finding a perfect match can sometimes be long and exhausting. Here, a campaign that selected or eliminated unsuitable candidates through coding challenges made the process easier and more exciting for all persons involved.

Rimantas Stanevicius: “Intellectual challenges motivate people to get engaged. That is exactly what this campaign did. It used a “pull” instead of “push” approach to recruit people, luring candidates into a gamified landing page to test their skills. See, banners don’t have to be boring.”