
World Athl.Championships
DDB, Paris
[2.03.159]
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World Athletics Championships “Length” (00:42)#
Several piled-up pianos, phone boxes, road blocks and see-saws initially quite confuse the viewer in the first spot. There’s similar things happening in the second commercial, only this time the things are lined up in a row. The solution to the riddle is this: in both cases, it was the world record distances of an athletic discipline that were being shown in a different way, advertising the World Athletic Championships in Paris this year.
- Client World Athl.Championships
- Ad Agency DDB, Paris
- Art Director Hugues Pinguet
- Copywriter Olivier Apers
- Production Company Wanda
- Director Wilfrid Brimo
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