Wrangler
Fred & Farid, Shanghai
[6.08.121]
More Info
Wrangler: “Humans” [01:20]# A spot in which Wrangler presents humans in the manner of an animal documentary. We see people creeping around in the dark, or caught in car headlights as they dart across the motorway. They quench their thirst at a stream, and hide out in the undergrowth. And all they are wearing are Wrangler jeans. Payoff: “We are animals.”
- Client Wrangler
- Ad Agency Fred & Farid, Shanghai
- Art Director Julie Louison , Perinne Durand
- Copywriter Fred & Farid, Paris
- Production Company AFG Management, New York
- Director Ryan McGinley
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