Wrangler: “Stop Thinking” [00:47]# This latest spot in the campaign for jeans brand Wrangler urges people to think less and to act more, i.e. to simply live life. We are shown impressive scenes, shot in black and white, that present people engaging in extreme sports: jumping from a cliff, climbing, boxing, or rodeo riding. All of this would be impossible if one were to think too much about the risks.