Steve Vranakis: “The new Wrangler Spring/Summer 2013 site has some brilliant animation and navigation on the ‘Male’ side of the site. It’s all very surreal and dreamy and, once you’ve got past the page loads, it’s well worth the wait. Beautifully animated and
art-directed imagery that’s a very unexpected way of showing off the season’s latest. I love how you have to click and drag a giant eyelid open in order to enter the section. I also love how the cursor acts as a light to guide you through to the different areas of the site. It all feels very primal and fits well with their ‘We are animals’ idea.”