Wrigley
Leo Burnett, Toronto
[4.04.148]
More Info
Wrigley’s Excel “Irresistible” (00:30)# A spot that’s reminiscent of Wallace & Gromit shorts featuring a female employee proudly preparing a presentation. Everything’s perfect, and even the accompanying documentation has been laid out. The only things missing are the audience and … an Excel chewing gum to freshen her breath, of course. Unfortunately, someone crosses her plans. It’s King Kong himself, who first devours the young lady and then lyrically comments: “People are irresistible when they Excel-erate their breath!”
- Client Wrigley
- Ad Agency Leo Burnett, Toronto
- Art Director Brian Macdonald
- Copywriter Josh Rachlis
- Director Steve Angel