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Wrigley’s Eclipse

DDB, Sydney

[4.07.027]

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Eclipse “Stash” (01:00) #
A little offbeat to begin with, this commercial begins with shots of a man hiding
things between cracks, under paving
stones, in napkin holders, between books
in the library, or on the balcony. What,
pray, is the aim of this clandestine mission? The solution is provided by a beautiful woman stepping out onto the balcony and prompting the man to recover
his stash of Eclipse breath-freshening
pastilles. Claim: “Prepare for the unexpected.”

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Eclipse “Stash” (01:00) # A little offbeat to begin with, this commercial begins with shots of a man hiding things between cracks, under paving stones, in napkin holders, between books in the library, or on the balcony. What, pray, is the aim of this clandestine mission? The solution is provided by a beautiful woman stepping out onto the balcony and prompting the man to recover his stash of Eclipse breath-freshening pastilles. Claim: “Prepare for the unexpected.”

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