WWF “Tiger” (00:30) #
The latest commercial for WWF puts the
viewer in the role of a silent observer of
the evolutionary history of the animal
world. From single-cell organism via big
bang and the evolution of mammals –
through to the tiger as we know it today.
Then a sudden cut: a fur coat appears,
symbolizing what might be considered the
next and final chapter in the evolutionary
chain. “Don’t let this be the end.” is the
exhortation voiced by WWF against a
backdrop of subdued shades, cautioning
in simple but effective manner against the
extinction of endangered species.