WWF
Sid Lee, Toronto
[1.17.045]
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Oil. – Not all monsters are imaginary.
Oil is a messy monster and as it travels it threatens entire ecosystems. Spills are impossible to fully clean up.
Realscary.ca.
The physical masks pictured in this print campaign,
which focuses attention on scary things happening in
the real world, were sold during the 2016 Halloween
season in partnership with WWF-Canada.
- Client WWF
- Ad Agency Sid Lee, Toronto
- Creative Director Kelsey Horne , Tom Koukodimos , Jeffrey Da Silva
- Art Director Pete Sherrah
- Copywriter Laura Tribble
- Illustrator Tendril & Frame, Toronto
- Digital Artist Kelsey Horne
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