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WWF

Nomint, London

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WWF
Up in Smoke #
Made with affecting animation for the World Wide Fund for Nature, this groundbreaking
spot communicates the dangers that fossil fuel emissions risk to our environment by using real smoke in the animation. The film, released to coincide with the COP28 conference, follows a young girl in a haunting, smoke-filled landscape. The conclusion emphasizes the need for world leaders to adopt renewable energies.

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