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McCann Erickson San Francisco, 72andSunny Los Angeles

[2.06.024]

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A companion piece to “Water Balloons,”
this spot, too, is set in an urban background
except that, instead of constant
cuts, we get a single take from a more
or less fixed handheld camera observing
people demonstrating their skills at
jump rope, and all this to a very spontaneous
and rhythmic hip-hop style
soundtrack.

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A companion piece to “Water Balloons,” this spot, too, is set in an urban background except that, instead of constant cuts, we get a single take from a more or less fixed handheld camera observing people demonstrating their skills at jump rope, and all this to a very spontaneous and rhythmic hip-hop style soundtrack.

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