Xbox
McCann Erickson, San Francisco
[3.07.027]
More Info
Xbox 360 Gears of War “Mad World” (01:00) #
A thrilling commercial that packs its
punch through the juxtaposition of the
soothing sounds of REM’s Michael Stipe
singing “Mad World” as we watch dark
and disturbing images of violence set in a
post-apocalyptic world. The images are
taken from “Gears of War,” showing just
what gamers are confronted with when
they start plugging into this latest videogame from Xbox 360.
- Client Xbox
- Ad Agency McCann Erickson, San Francisco
- Art Director Nate Able
- Copywriter Mat Bunnell
- Production Company Anonymous Content, Culver City
- Director Joseph Kosinski
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