Personalizing your very own Xbox wireless controller sounds like a dream come true? Well, that is now possible with the Xbox Design Lab, which enables users to design their controller from scratch or customize an existing design. A wide range of color combinations and rubberized grips are available, as well as other personalizable features.

Rafael Segri & Kiko Mattoso: “This is a typically well-done example of a problem turned into a solution. What we love about this one is that this idea is not the easiest one to sell to a client because it’s about sharing their profit and putting their product design in the hands of anyone. Not many clients would have approved that, so a great job done by everyone – for thinking bold and approving bold.”