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Xerox

Contrapunto BBDO, Madrid

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Rank Xerox “Imagine” [00:45]# In the same style as the prize winning video for john Lennon’s “Imagine”, Rank Xerox showcases their office communication products. While the inspiring “Imagine” plays, we pan across a side view of a cross section of an office building. In each room, the people are using Xerox equipment: copiers, fax machines, etc. Each room is separated by a thin wall, and as the camera moves from room to room, the people passing through the door are instantly transformed into other characters in a different situation.

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Rank Xerox "Imagine" [00:45]# In the same style as the prize winning video for john Lennon's "Imagine", Rank Xerox showcases their office communication products. While the inspiring "Imagine" plays, we pan across a side view of a cross section of an office building. In each room, the people are using Xerox equipment: copiers, fax machines, etc. Each room is separated by a thin wall, and as the camera moves from room to room, the people passing through the door are instantly transformed into other characters in a different situation.

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