Yamaha – Sound To The Body
Tokyo University of Arts, Tokyo, Isao Matsushita, Isao Matsushita, Media For You, Tsuyoshi Satoda, Makoto Tominaga
[3.18.002]
More Info
Artificial intelligence making inroads into the arts, specifically music. Yamaha takes things to the next level with a new kind of AI tech that translates dance moves into musical notes on a piano, enabling a dancer to control the piano by means of sensors attached to different parts of his body.
Juan Pena & Richard Casal: “AI tech keeps connecting with advertising in different ways. Some are wrong, some are right, but this one is a great example of what happens when it’s done masterfully. More than advertising, this is a piece of art with the product at the core. It’s reinventing music and opera, turning movements into sounds, changing the way humans interact with musical instruments, the product that the brand is selling.”
- Client Yamaha
- Creative Director Tokyo University of Arts, Tokyo
- Art Director Isao Matsushita
- Copywriter Isao Matsushita
- Production Company Media For You
- Director Tsuyoshi Satoda , Makoto Tominaga
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