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Yellow Pages

George Patterson / Young & Rubicam (Y&R), Melbourne

[4.06.047]

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Yellow Pages “Thai Thai” (00:45) #
In this Australian commercial, a couple of
female Thai restaurant owners try to
outdo each other in terms of the originality
of the names they give their places.
When the first one names her local “Thai
Phoon,” the other one counters with
“Suit & Thai.” Other variations that come
up in the course of this fierce competition
are “Thai Tanic” or “Thai Riffic.” The
winning entry, however, is “Thai Harder”
since, as we can see by the sticker
affixed to the restaurant’s window, it’s
the one that has been listed in the Yellow
Pages. Tagline: “The smart way to
find business.”

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Yellow Pages “Thai Thai” (00:45) # In this Australian commercial, a couple of female Thai restaurant owners try to outdo each other in terms of the originality of the names they give their places. When the first one names her local “Thai Phoon,” the other one counters with “Suit & Thai.” Other variations that come up in the course of this fierce competition are “Thai Tanic” or “Thai Riffic.” The winning entry, however, is “Thai Harder” since, as we can see by the sticker affixed to the restaurant’s window, it’s the one that has been listed in the Yellow Pages. Tagline: “The smart way to find business.”

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