Even though more than 20 million Colombians use Nequi, only 9% have requested the Nequi Visa Card, as many still associate cards with debt and stress.

Opportunity:
The Nequi Visa Card isn’t just another card, it’s an extension of your Nequi that unlocks a new level. How do we get Colombians to request the card and see the value it adds to their Nequi?

Insight:
When you have the Nequi Visa Card, you unlock new powers for your Nequi.

Idea:
We turned Colombians into the ultimate experts on power: superheroes, and the benefits of the Nequi Visa Card into abilities that you unlock with every use. The illustrations, inspired by classic comics, show how each payment is a heroic feat with the Nequi Visa Card.