Zain
JWT (J. Walter Thompson), Dubai
[4.19.046]
More Info
Arrested for sexually grooming minors online.
Zain Mobile wanted to shed some light on internet pedophilia. Since it couldn’t legally run ads with the mugshots of child abusers, it illustrated the pedophiles’ real faces by composing them from the emojis they use each day to lure kids.
- Client Zain
- Ad Agency JWT (J. Walter Thompson), Dubai
- Creative Director Paul Banham
- Art Director Hagall Muniz
- Copywriter Eduardo Castello Branco
- Illustrator Emoji Ink