Zalando “Free To Be”#
Zalando used the new season not only to reveal its new collection but also a new brand positioning and strapline: Zalando. Free to be. In this touching and emotional ad Zalando celebrates and engages those who choose to be themselves and wear what they want, free of judgement, regardless of what others may say. It features alopecian model Alice Hurel – who provides an empowering voice over – teen ballet dancer Leroy Mokgatle, curvy model Felicity Hayward and many more. Very liberating, and encouraging customers to feel free to be themselves.