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Zantac

DDB, Amsterdam

[1.19.148]

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Strapline: A harmless side effect of Zantac (an ulcer treatment). Copy: Immediately after finishing a Zantac cure the following side effect may be noticed: it is useless trying to get the patient out of the swimming pool. Patients do not shrink from swimming the length of the
pool several times. In general, an enthusiastic and exuberant lifestyle has been reported.
A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 1-1994.

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Strapline: A harmless side effect of Zantac (an ulcer treatment). Copy: Immediately after finishing a Zantac cure the following side effect may be noticed: it is useless trying to get the patient out of the swimming pool. Patients do not shrink from swimming the length of the pool several times. In general, an enthusiastic and exuberant lifestyle has been reported. A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 1-1994.

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